ABOUT US

[BRAND CONCEPT]

The concept of Licht Bestreben is pursuing the life-size wardrobe but also gender-less styles for men, it’s based on the designer’s subjectivity and senses influenced by arts and music in one’s life- style.

One of the keys to above direction and design is 〝Dismantling

Ladies’ styles and Constructing it for Men’s”.
It originates from the thought that we want to create and suggest brand new styles for men, which have many pleasures without being bound by a conventional fixed idea of classical men’s styling.
But at the same time, we also attach importance to be careful not to lose realistic as a life-size men’s style.

We do propose, on the basis of the above ideas, a mixture style that adopts both of street-culture and state-of-the-art fashion culture, which is unusual in Licht Bestreben.

The brand name, Licht Bestreben, mean an imaginary designer name that contains our wish for becoming a unique brand, such as can eventually be to making new values, by creating life-size but also originally styles and items with continuing to steadily efforts in the user’s point of view. That’s because I’m one of pure fashion lovers.