ABOUT US

BRAND CONCEPT

The concept of Licht Bestreben is pursuing the life-size wardrobe but also gender-less styles for men, it’s based on the designer’s subjectivity and senses influenced by arts and music in one’s life- style.

One of the keys to above direction and design is Dismantling

Ladies’ styles and Constructing it for Men’s”.
It originates from the thought that we want to create and suggest brand new styles for men, which have many pleasures without being bound by a conventional fixed idea of classical men’s styling.
But at the same time, we also attach importance to be careful not to lose realistic as a life-size men’s style.

We do propose, on the basis of the above ideas, a mixture style that adopts both of street-culture and state-of-the-art fashion culture, which is unusual in Licht Bestreben.

The brand name, Licht Bestreben, mean an imaginary designer name that contains our wish for becoming a unique brand, such as can eventually be to making new values, by creating life-size but also originally styles and items with continuing to steadily efforts in the user’s point of view. That’s because I’m one of pure fashion lovers.

 

 

DESIGNER PROFILE

KOTA KATO(加藤 弘大)

This designer, Kota Kato, was born in Osaka in1988.
He had been studying clothes making under his groundmother who is an apparel designer, at the same time, had launched his private and predecessor brand for Licht Bestreben, in his school days.
After graduation, he had been participating in production managements and brand direction at a Japanese apparel company.
He Started his own brand, Licht Bestreben, being based on Tokyo since 2016 fall/winter.

AWARDS

-2018- Tokyo New Designer Fashion Grand Prix

〒155-0032 1F, 4-34-11, Daizawa, Setagaya-ku, Tokyo, Japan

tel&fax : 03-6453-2432

mail: info@lichtbestreben.com lichtbestreben.com

 

 

 

固定概念・客観的解釈にとらわれない、徹底的主観によるリアルクローズの追及。 インスパイアソースはデザイナー自身のライフワークであり、その時最も影響を受けている物事や価値観

をシーズンテーマとして昇華、等身大のワードロブを提供することを目標としている。 キーソースは、リアルでフレキシブルながらもシャープさを失わない、ストリート×モードのジェンダー

レスメンズスタイル。 ハイエンド・ハイクウォリティなアイテムを、よりユーザーにとって身近な存在に。

Licht Bestreben というブランド名には、エンドユーザーというフィルターを通し川下から川上に逆流す るスタイルで現代のファションシーンにおけるブランドとしての新しい形を見い出したい、というデザ

イナーの想いが込められている。